Superfan Week Recap: Everything you need to know about this hot topic
Last week was Superfan Week on Hypebot. With the help of some experts, we explored: What is a superfan? What superfan strategies and tools work? Is focusing on superfans smart, or is this all hype?
A roundup of Superfan Week posts
• What is a Superfan, and Why do UMG, WMG (and everyone else) care so much?
• Searching for Superfans: Forget the numbers; concentrate on community
• The Future of Superfans: Four industry experts weigh in
• Superfan Study: Monetizing Music Superfans: Billion Dollar Opportunity or Superfantasy?
• Spotify signals Superfan Clubs are coming soon
• Bandsintown For Artists Checklist shows How To Build a Community of Superfans
• How to sell more music merch using these eight proven tactics
• The best ways to serve and even spoil your Superfans
• How Artist-Fan relationships can make or break an Artist
Join the Discussion
To share your ideas and feedback and to continue the Superfan discussion and music more, head over to Hypebot on Facebook and LinkedIn, follow us, and leave a comment or message us.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
