The growth of O.N.E The Duo: A true independent artist success story
Symphonic shares the behind-the-scenes success story of helping to guide the growth of independent mother-daughter country music artists, O.N.E The Duo.
by Randi Zimmerman of Symphonic Blog
Here at Symphonic, we pride ourselves on making sure our clients get the most out of our services. Through our global reach, extensive network and tech, in-depth industry knowledge and years of experience, we’re stoked to have been able to provide hundreds of artists with the resources they needed to get to the next level in their artist journey. Two of these artists come in the form of the incredible mother-daughter country music duo, O.N.E The Duo. Here’s what we did…
Case Study: O.N.E The Duo
About O.N.E The Duo
Breaking new ground, O.N.E The Duo has crafted a distinctive sonic path, seamlessly blending their Hip-Hop roots with the world of Country music. Notably, they hold the distinction of being the first black mother-daughter duo in the history of Country music. The very title of their album, “Blood Harmony,” is a testament to the profound familial bond that unites them.
Prana Supreme, the daughter of RZA from the legendary Wu-Tang Clan, brings her own musical lineage to the table, while Tekitha is celebrated for her role as the featured female vocalist of Wu-Tang. The musical influences from their family run deep, with their home often hosting jam sessions filled with singers, songwriters, musicians, and artists during Prana’s childhood. This environment fueled Prana’s desire to form a musical partnership with her best friend and mother, Tekitha. After persuasive efforts on Prana’s part, they embarked on their joint musical journey, culminating in this pivotal moment—the release of their album. “Blood Harmony” marks a new chapter in the duo’s artistic journey, offering a reflection of their shared spirit, life experiences, and creative vision.
First, we distributed their music to 200+ DSPs.
Our global reach took O.N.E The Duo’s music to new heights as we distributed their music across our extensive network of over 200 DSPs. This strategic move ensured maximum exposure worldwide, reaching diverse audiences and propelling O.N.E The Duo’s career to the forefront of the country music scene.
Next, we got them a Client Manager.
Up next, we appointed the duo a dedicated client manager who facilitated weekly status and feedback calls, and oversaw marketing strategies, execution, and general operations. Our priority client service ensured swift deliveries to DSPs, enabling O.N.E. The Duo’s music to reach a global audience rapidly and efficiently. We believe this personalized approach contributed significantly to their success.
We came up with a strategy…
In order to amplify their presence online, our team crafted a release plan encompassing four singles along with a compelling focus track, each complemented by visually captivating official videos. We also facilitated TikTok campaigns and third-party playlisting by Streaming Promotions to strategically strengthen these efforts.
A dynamic range of marketing drivers also contributed to their success, including impactful press coverage, targeted digital advertising, engaging short-form content, and a captivating performance on the Today Show. Additionally, the announcement of an album release tour created further momentum. Through meticulous efforts and consistent teamwork, they maintained a prominent presence in all DSP decks, gaining visibility and preference among listeners. Key accolades, such as CMT’s Next Woman of Country, and their collaboration with other musical acts (Wu-Tang) further enriched their image, alongside showcasing their esteemed songwriting collaborators.
Results:
- 27 playlist pickups across major streaming platforms like Spotify, Apple Music, Amazon Music, Trebel, and SoundCloud.
- Spotify playlist placements on major playlists, including “New Music Friday”, “Wild Country”, “Country Frequency”, and “Country: RISING” (audio and video) on Tidal.
- Strategic SoundCloud promotion, featuring a Wal*Mart Promoted Track and Audio Commentary, fortified the album’s online presence and facilitated engagement with a broader audience.
- Recognition on Apple Music, where they were interviewed by Rissi Palmer, further cementing their position within the country music community.
- The album’s momentum continued to soar with exclusive interviews on Sirius XM, including an appearance on Shade45 with SWAY. Additionally, their tracks ‘Feels Good’ were added to ‘The Highway’ and ‘Venus’ playlists, further enhancing their industry standing.
- Prominent CMT Woman of Country Billboard displayed in the iconic Times Square, providing them with nationwide exposure.
- Impressive growth in monthly Spotify listeners, soaring by over 150% from March to July 24th, underscoring the album’s increasing popularity and appeal.
- The captivating music drew a dedicated following, leading to a substantial increase of 2,500 new Spotify followers since March, solidifying their position as a rising star duo with a loyal fan base.
