8 Social Media Tips for Musicians Planning Ahead to 2024
Get prepared for music marketing in 2024 now by checking out these important social media tips and trends for the upcoming year.
by Janelle Borg of Amplify You
Social media is part and parcel of the modern musician’s tool kit. Love it or hate it – it’s an essential way to get your name out there, connect with your current audience and reach potential fans. Like any other digital landscape, however, social media is changing at a breakneck pace. Staying up to date with what’s new is essential to stay ahead of the curve. Curious to see what the latest trends in social media are and what we predict for 2024? Keep reading!
Social media tip #1: Don’t underestimate text-based social media platforms
The Threads versus X/Twitter set social media ablaze a few months ago, when two of the richest men in the world went head to head with their platform. Well, it seems like X didn’t go away after all.
With more than 540 million users in 2023, X isn’t a platform you should ignore. Although video is currently the top format, text-based posts are still holding their own on other platforms. If you’re a social media musician, try to engage your audience by posting Q&As, asking your audience for feedback on new tracks, and responding to comments on your posts.
Social media tip #2: Don’t waste your time on BeReal marketing
At its peak, BeReal was one of the most popular social media platforms, with over 73 million users. Unfortunately, BeReal’s user base has dwindled and it’s now more of a niche platform. If you’ve invested your time in BeReal and actually built a community there, it might be worth keeping it as a community platform. Otherwise, it’s not worth your time, as the social media trend for BeReal seems to be well and truly over.
Social media tip #3: Think of social media platforms as search engines
People are increasingly using social media platforms not only to see what content is popular at the moment, but also to search for information. This social media trend is estimated to continue growing in 2024. So, how can artists like you use this trend to your advantage? As part of your social media strategy, continue adding targeted hashtags to your content, and make sure to start including certain keywords related to your music in your captions. This will help you reach a wider audience.
Social media tip #4: Set up your own community
Community building has never been as important as it is now. Given that both social media and the music industry are so saturated, it’s more important than ever to carve your own niche and create your own community.
With Facebook and Instagram Broadcast Channels, Discord and WhatsApp Channels, it’s easy to set up a social media community of your most loyal followers. This social media trend is great for musicians, as it allows you to have your own space where you can share your most important updates with your followers, away from any algorithmic interventions.
Social media tip #5: Post more photo dumps
Photo dumps – or carousels – are here to stay. They’re not only one of the top performing formats on Instagram, but also a great way to engage your audience with posts that tell a more complete narrative. A photo dump can be as casual or polished as you want – the key is that it has to tell a story!
Social media tip #6: Get on TikTok!
If you’re a musician and you’re not on TikTok, you may need to rethink your social media strategy. With millions of daily active users around the globe, TikTok is the place where short video trends start and where songs pop off and go viral.
The “For You Page” is a great place to start if you’re struggling to come up with content ideas. You could also take a look at what other artists are doing and brainstorm ways to take what they’re doing to the next level.
Social media tip #7: Repurpose your videos on YouTube Shorts
The TikTok to Reel video pipeline is a thing everyone knows about – but there’s now a relatively new player in town: YouTube Shorts. YouTube is such a large and popular platform that it was only a matter of time before it joined the short video trend.
And while it was initially dismissed as a TikTok clone, it began to hold its own and now has more than 50 billion daily views. If you already have a YouTube channel, posting YouTube Shorts could be a new way to expand your influence and reach people who might want to listen to your music. If you’re already posting Reels and TikToks, you’re sorted – simply repost on Shorts, add hashtags, and let the algorithm do its thing!
Social media tip #8: Have your link in bio ready to go!
If don’t have a link in bio set up yet, now would be an excellent opportunity to take advantage of this social media tip. Link in bios make things easier for you and your audience, as they’re a way to showcase all your social media platforms and music material on one landing page. With AmplifyLink you can also add a donation button, subscription pop-up, merch drops and more to your link in bio. Simply put, it makes things easier and more streamlined, ensuring that you’re funnelling your audience in the right direction and not losing anyone along the way.
Janelle Borg knows a thing or two about the music industry. Having been involved in the industry since the age of 13, she’s now involved in a variety of music-related projects and is always keen to share industry tips ‘n’ tricks with fellow musicians.
