Superproducer Rick Rubin says, ‘I know nothing about music’

I chose this week’s Hypebot Flashback Friday post because I’ve finally gotten around to reading superproducer Rick Rubin’s wonderful book “The Creative Act: A Way Of Being.”

As part of the release tour for the book, he was interviewed on 60 Minutes, and it offers a glimpse into how Rubin – who calls himself a reduced rather than a producer has made hit records with The Beastie Boys, Run-DMC, Public Enemy, and LL Cool J to Adele, Metallica, Red Hot Chili Peppers, Johnny Cash, and more even though he plays no instruments and can’t operate a recording studio soundboard.

In some bonus content from the interview, Rubin shared how “Ad-Rock” Horovitz of The Beastie Boys found the demo tape of LL Cool J and sent it to Def Jam Recordings, then based in his dorm room at New York University’s Weinstein Hall.

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photo by jasontheexploder, CC BY 3.0