5 ways Smart Links can help promote your music

From promoting your release to boosting your EPK, Smart Links makes every task simple and accessible to both you and your fans. Here’s how to get started…

by Collin Steinz of Bandzoogle

Smart Links have become a staple in music marketing. A Smart Links page offers an easy-to-use list of links at a custom URL, dedicated to helping people find your music online. Your Smart Links page can include links to a wide variety of content – from streaming services, to your website, merch store, music videos, and more. 

Whatever you think your fans might be looking for, you can make sure they find it easily on your Smart Links page. 

Best of all, Smart Links are easy to set up in minutes. Let’s look at five ways you can make the most of a dedicated Smart Links page for your music:

1. Promote your latest single

Creating a Smart Links page is a great way to bring attention to your latest single and share it with fans. Bandzoogle makes it easy to customize your links to showcase cover art, and can include several links that encourage fans to stream your music on multiple platforms.

You can do this by setting up a landing page on your Bandzoogle website. You can then upload the artwork for your new single and use that same image to fill the section’s background, or upload a different background image separately. Next, you can use the ‘Smart Links’ feature to start adding links to your music wherever it’s available.

Using Smart Links to promote a single allows your fans access to listen to the music at their preferred platform. You can share your custom Smart Links URL across your social media channels to boost traffic to the page.

Artist website: Flara K

2. Album release promo

You’ve spent months (if not years!) perfecting your soundscapes and bringing your creative world to life, and you might be ready to release a full-length album – one that tells a story, shares a piece of you, and highlights your best work to date. 

A Smart Links page is the perfect way to ensure that your listeners have every opportunity to experience the album in the way you envisioned.

Setting up a page with Smart Links is the best way to give your fans an easy-to-use spot to find everything they need to know about your album. Add a ‘Smart Links’ feature, and populate that with links to your music. You can upload your album cover and a background image, and then start adding the links to all the material related to your album. 

Remember to be creative with your links!. At Bandzoogle, we’ve seen members include really diverse links; to blog posts that talk about the history of the album, photo albums that relate to the creation of the album, Pinterest boards, radio interviews, and even 3D worlds dedicated to their new album. The more interesting the information you provide, the more fans are going to connect with you as an artist and with your work.

Artist website: Avro

3. Spotify promo campaign

If you’re running a marketing campaign to help direct new ears to your music on Spotify, having a URL in your bio to list all your links will help boost your streams. 

The idea is to provide a seamless journey for potential fans, directing them to the exact platforms where you’re looking to build your presence. Stay focused, and execute a flawless promotional campaign with a Smart Links page.

To start, set up a new page knowing that the primary focus will be to direct people to your Spotify page. You can then add the ‘Smart Links’ feature, upload an image that pops, and then start adding your links. Remember: you’re pushing new listeners to Spotify, so make sure to include only links to your Spotify content. 

You can add a link to your main Spotify artist page, your latest album on Spotify, your most popular song there, and even a playlist that you’ve put together to share your musical taste with fans.

4. Include Smart Links in your EPK

Your artist EPK is your highlight reel. You’ve included your most recent photos, your top tracks, a professional music video or two, and it is unanimous – the industry is sold on your band. But how can you make sure you’re always top of mind?

The best way would be to include a ‘Smart Links’ feature directly on your EPK page. This way, any bookers, promoters, or publicists who are enjoying your band can add your music to their personal library with just one click. It also allows potential contacts to follow you on their preferred platforms – then they’ll be reminded of you the next time you drop a single or album. 

To get this aspect of your EPK set up, you’ll just need to head to your EPK page and add a new section for your Smart Links. Here you can be creative, so include anything you think helps represent your music the best. 

You can link to your streaming services, or maybe even a playlist link that includes your best songs and tracks from other bands you’re looking to get an opening slot for in the future. The goal is to be sure they follow you for the long run, so show them just how well your music suits their programming.

You could also highlight any other links you want to show off to industry professionals – a ‘’Smart Links’ feature is a great way to group similar content in an easy to scan, mobile-ready layout.

Artist website: Rozarc

5. Link In Bio

Your Link In Bio is your online business card. Every day your fans are engaging online so there are constantly potential new fans coming across a reel of yours they love on Instagram, or they have been lurking around your TikTok account to see what’s coming up next. Whether it’s a tour or a new release, you need to be making use of your Link In Bio. 

Your Link In Bio is a small section of your social media profile reserved to link users to a third party website. Using a Smart Link page for your Link In Bio means you’ve streamlined the user experience for new fans: one URL, showcasing all your links.

On your Link In Bio page, it’s okay to be diverse with the links you include. You won’t know exactly what people will be looking for when they click your Link In Bio, so offer them something they’ll want to discover. 

You can include things like links to your music, music videos or music vlogs, your merch store, your Patreon campaigns, Venmo, and any other cool projects relating to your music. The goal here is to let fans discover a part of you that runs a bit deeper than the music; offer them something that allows them to get curious about who you are as a person, as a musician, or even as an influencer. That personal connection will help you turn a link click into a lifelong fan. 

Artist website: SuperKnova

A Smart Links page dedicated to your music is an important tool in growing and maintaining your fan base. It allows you to do everything from promoting your latest single or album, to getting more streams on Spotify and making personal connections with fans online.