What is a Press Release? And why musicians should use them

Press releases are an essential piece of the promotion puzzle when it comes to being a successful artist. Here’s a breakdown of the basics to get you started…

by Pete Callaghan of Promoly

If you’re an artist who plans on releasing your new music, you must be aware of the importance of a marketing plan. A plan for your audio marketing strategy can help you widen your reach and increase your visibility. It allows you to focus on the goals you want to achieve and can help you craft a strategy that will lead you to success. As such, a press release is an essential part of this plan.

What Is a Press Release?

With the advent of the internet, press releases have become an important tool for businesses to spread their news and information. They are an effective way to reach a wide audience and generate interest in your company or product.

A press release is a written statement made available to the media and the public. It is usually written by a company or organization to announce new products, services, events, or achievements. Press releases are typically sent to journalists and other media professionals, who can then use the information to write stories or broadcast news about the company or product.

Why Having a Press Release Is Important?

As a part of your audio marketing strategy, you should publish a press release for the following reasons:

1. Tell the World About Your New Music

As an up-and-coming artist, making sure as many people hear your music as possible is important. To do this, you need to make sure your music is available to as many people as possible, which means taking advantage of various marketing and promotional strategies. After all, you can’t score a record deal or book gigs if no one knows who you are or what you sound like.

One of the outstanding approaches to getting your music out there is to release a press release. A press release will help you reach a wide audience, allowing you to spread the word about your newest music since it will get the media’s attention to promote your music.

2. It’s a Simple Form of Free Publicity

Unlike other forms of marketing, where you have to pay for ads or hire a PR team, a press release is a simple and cost-effective way to get your music out there. You must write a brief description of your music and send it to different media outlets. This form of public relations is easy to get your music in front of the right people without spending much money.

3. Make Your Music Drop Go Public

Your audio marketing strategy is to make sure your music drop goes public. This means you should do everything you can to get your music out there and into the hands of potential fans. As such, a press release can help in this regard, as you can use it to announce the release of your new music and draw attention to it. You can also use press releases to announce upcoming shows, new music videos, and other related news.

Final Thoughts

Press releases are an incredibly important part of any marketing plan. They can help to create visibility and brand awareness, generate leads, create relationships with reporters and influencers, and increase website traffic. If you want your new music to be known by the public, you can include press releases in your music marketing strategy.

Promoly provides an effective and reliable audio marketing strategy to help you get your music out there. Our platform allows you to quickly and easily create press releases, distribute them to the right outlets, and track their progress. Sign up with us today!