How to get closer to fans outside of social media

Learn strategies to connect with new and loyal fans beyond the guardrails and outside of the potentially toxic confines of traditional social media.

by CRISTINA CANO of CD Baby’s DIY Musician (VIDEO BELOW)

We all know the importance of social media in connecting with fans, but relying solely on those platforms can limit our opportunities for growth and deeper connections, and can also feed into social media burnout. In episode #339 of the DIY Musician Podcast, Chris and Cristina delve into an exciting world of unconventional strategies for reaching fans outside of social media, providing a wealth of creative ideas beyond the screen to expand your fan base and create meaningful interactions. 

Unleash the Power of Underutilized Channels

“Sometimes as musicians, we focus so much on social media that we forget about other online avenues where we can connect with our fans.” – Chris Robley

• Personalized Emails: Whether you manage your email list through Bandzoogle, Mailchimp, ConvertKit, or Drip, don’t just settle for blanket sends; make those emails worth it by crafting personalized messages.
• Text Messaging Services: Get up close and personal by offering exclusive content and direct conversations using text messaging services like Community or Superphone.
• Other “Less-Social” Options: Don’t neglect the potential of communication features within YouTube, including subscriber messages, end screens, and cards, as well as fan community platforms like Bandsintown, Bandcamp, Soundcloud, or ReverbNation.

Connect on a Personal Level

• Fan “Hotline”: Set up a dedicated phone line or voicemail where fans can leave heartfelt messages or quirky requests. You can also use the hotline’s outgoing audio to speak (or sing) to your fans. 
• Embrace Snail Mail: Give fans the opportunity to send you physical items like letters, artwork, or pictures by setting up a PO Box. (Bonus: Share pics of these generous gifts on your social media and tag your fans!) 
• Send Snail Mail: Unleash the power of tangible media! Send out postcards, Christmas cards, thank you notes, stickers, and limited-edition releases to show your appreciation and deepen your connection.
• Embark on Adventures: Create interactive experiences like maps, checklists, or affirmations, letting fans embark on exciting physical or emotional journeys with your music as their guide.
• Make Merch Extra Special: Let your fans know how much it means to you that they supported you through buying your merch! Go above and beyond when selling your merchandise by adding hidden elements (like an exclusive web address printed on the t-shirt tag), curating care packages filled with surprises, or setting up pop-up shops with exclusive items that fans won’t find anywhere else. 

Elevate Live Experiences

“Ditch the net and meet up IN PERSON to build meaningful connections with your music community!” – Cristina Cano

• Interactive Merch Booth: Make the merch booth a conversation starter with prompts or incentives that invite fans to engage with you.
• Unique Meet and Greet: Go beyond the ordinary by arranging pre-gig meet and greets, sharing meals, or giving personalized shoutouts during your shows.
• Unconventional Performances: Break free from the stage and explore busking, surprise pop-up shows in unexpected locations, or intimate house shows that create unforgettable memories.
• Tailor-Made Serenades: Show your fans some love with personalized serenades, whether it’s a heartfelt performance in person or a digital surprise.
• Flash Mobs and Spectacles: Surprise and delight your fans with flash mobs or other interactive performances that turn them into active participants.
• Listening Parties and Workshops: Host listening parties to premiere new music or engage fans in workshops where you share your expertise and connect on a deeper level.

Personalized Conversations

• Voice and Video Messages: Use platforms like Instagram, Snapchat, Marco Polo, or direct messaging apps to send voice or video messages that make fans feel special.
• Live Streaming and AMAs: Interact with fans through live streaming on platforms like Twitch, hosting AMAs (Ask Me Anything), or request-based episodes that let fans steer the conversation.
• Online Communities: Join online forums, community boards, or music threads on platforms like Discord or Reddit to engage with fans, share insights, and discuss music-related topics.
• Digital Meet-and-Greets: Host virtual hangouts, Q&A sessions, or even themed events like “Coffee with Chris” or “Tub Time with Tina” where fans can chat with you, ask questions, or just hang out.
• Birthday Greetings and Gifts: Surprise fans on their special day with personalized birthday greetings or songs, and consider hand-delivering unique gifts to make them feel extra loved.

Embrace User-Generated Content (UGC)

“Let your fans take the spotlight!” – Chris Robley

• Engage with Fan Clubs and Sites: If you’re lucky enough to have a fanclub or fan website, show love and appreciation for those that support your music, offering them exclusive merch, perks, or sneak peeks.
• Encourage Fan Creativity: Inspire fans to create, share, and incorporate your music into their lives and on social media, sparking a wave of creativity and connection.
• Collaborative Experiences: Create collaborative playlists, involve fans in choosing setlists, showcase fan-made music videos or remixes, and celebrate their unique contributions.
• Pop-up Exhibits: Organize fan artwork and music exhibits before shows, giving fans a chance to shine and fostering a sense of community around your music.

We have the power to connect with our fans in extraordinary ways. By exploring these unconventional strategies and going beyond social media, you can forge deeper connections, create memorable experiences, and expand your fan base. So, get out there, think outside the feed, and let your creativity guide you.