Spotify to delete artist data this Friday: How to save yours

Spotify will delete all artist data over two years old plus the year-to-date across the entire Spotify for Artists analytics platform this Friday, June 30th. We have instructions on how to save yours before it’s gone.

Historical data is often used to research previous tracks and trends to make smart decisions when planning the marketing of a new release.

Spotify will also eliminate analytics features that it says are “low usage,” including Similar Artists and Compare To Other Artists analytics. All-time stream counts on songs will not be affected.

Why is Spotify Deleting Historical Artist Data?

The answer is likely the cost of data storage and use.

The streamer says the change will make it possible “to bring exciting new analytics features to Spotify for Artists.”

New features will include:

• Custom date range filters on more pages
• New engagement stats on your Songs page
• New fan segmentation of your active audience
• More historical data on your Audience engagement page
• A new roster management view

How To Save Spotify Data

Historical data from December 31, 2020, and earlier will be available to download from Spotify for Artists only until June 30, 2023.

Look for a downward arrow icon on song pages to download a CSV data file. This only works on the web and not from the Spotify for Artists mobile app.

Spotify offers more details here.

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.