How to stay on top of TikTok trends
Every artist could benefit from blowing up on social media, and hopping on the right trends are the way to do it. Here are some helpful tips on how to stay hip with the kids and the overwhelming amount of rotating trends.
by Randi Zimmerman of Symphonic Blog
Every week, something new is trending on TikTok. Hell, it seems like something new has taken the platform by storm almost every day. Hopping on the latest trends is a great way to get seen by more people and blow up the engagement on your present and past posts. Whether you’re on the hunt for audio, effect or hashtag trends, there are tons of ways to find what’s popping off on TikTok.
Search Bar
Did you know you can find trending sounds, videos, hashtags, sponsored content and more right in the Search bar on TikTok? To search users, videos, sounds, LIVEs and hashtags, try this:
- Tap the search icon in the top right of your screen.
- Enter what you’re looking for in the search bar and tap Search. Be as specific as possible. For example, you can type the name of the content or the username of a creator.
- The most relevant results will show in the Top tab.
- Explore the other search tabs—Users, Videos, Sounds, LIVE, and Hashtags—for related content.
Note: The hashtag page displays the videos that started the trend first, and then other popular videos relevant to the trending hashtag.
TikTok Creative Center
In the TikTok Creative Center, you can find trending hashtags and filter by date rage and the industry you’re in. In here, you can also see trending songs, creators, videos and more. You can even filter by performance metrics like engagement, popularity, region and followers, and if you toggle to the TikTok videos tab, you can filter even further by what’s hot, the amount of likes, comments and shares.
Spotify Playlists
On Spotify, you can actually type in “TikTok” into the search bar to find tons of user curated playlists full of trending sounds. TikTok even has their own official playlist with the latest hits, sorted by region.
——
For You Page
The For You page is a great tool for staying on top of what’s popular on the app. Even better, you can take note of things you see here while you’re casually scrolling as you usually would. While you’re there, keep an eye on what videos, sounds, hashtags, etc. repeatedly come up and get inspired.
Billboard Hot 100 Chart
This one is super slept on, but the Billboard Hot 100 Chart is a great place to find the most popular songs people are loving right now to use in your TikTok’s. With 100 options, you’ve got plenty to choose from.
Later Blog
Later is a social media marketing platform that has a blog that features tons of great resources for online marketing, social media and more. On here, they have a fantastic article called, “The Top TikTok Trends to Try This Week” that gets updated with, you guessed it, new trends every week. It even gives you links to each sound and how to use it. Such an amazing resource if you really want to stay as up to date as possible.
In Conclusion…
Participating in TikTok challenges and trends is fun and all, but creating your own challenges can also get you major exposure if it takes off. User-generated content is king, so keep that in mind as you move through the platform. Anything you can do to incentivize engagement with your content can boost your reach in no time, trends included.
Good luck!
