Best places to promote music successfully
Whether it be blog posts, social media, or playing live, make sure you are promoting your music in the right places where it will get the kind of attention that will boost your career. This post will go over everything you need to know…
Originally posted on Groover by Anthony Semaan via Bandzoogle
In today’s digital age, there are many ways to promote your music and get it heard by a wider audience. As an independent artist, you have access to online music services like Spotify, SoundCloud, Apple Music, and YouTube Music, which allow you to sell your music worldwide.
Digital music distribution platforms like CD Baby can help you distribute your music to major streaming services and music retailers, earning you royalties for your music streams and sales.
To promote your music, you can perform live gigs, make music videos, and collaborate with other artists to reach new fans. You can also use music marketing and promotion companies, innovative platforms like Groover, submit your music to radio stations and music websites, and build your fan base through social media, your website, and email list.
With the right marketing strategies, branding, and publicity, you can make a name for yourself in the music industry and generate revenue streams from your music.
Playlists: the most powerful way to get your music heard online
For years we have been hearing about the number of tracks being uploaded onto streaming platforms increasing at an extremely fast pace. While this has its pros and cons for artists, the only thing that remains constant is the fact that users of streaming platforms tend to discover new music thanks to playlists that feature both emerging and established artists.
That’s why pitching your music to editorial and third party playlists should not be ignored. It’s such a simple and effective tool that can allow a song to stand out in the sea of music that is being released daily. Getting your music onto independent playlists can generate more Spotify streams fairly quickly, and get added to algorithmic playlists from Spotify.
Note: There are over 400 playlist curators available on Groover for you to get in touch with, with the guarantee that they will listen to your music, give feedback and consider your track for sharing.
Social media: the best way to connect with new fans in a direct way
It’s been over a decade since social media started its ascent into becoming a must-have for artists everywhere. Ever since Facebook’s arrival, then Instagram and now TikTok, having a presence on social media has become pivotal for an artist’s success.
However, in order to stand out, independent artists need to rely on themselves and their own creative power to communicate directly with their audience. For instance, posting content regularly on TikTok has helped many artists grow a dedicated fanbase. You never know where the next trend is going to come from, so being present and active on social media is the best way to have a chance to be part of one.
One interesting way to get your music heard: share it with music influencers on social media who could use your track for one of their videos, or just share it because they like it.
Playing live: the way to create new fans in real life
The experience of live music is still unmatched for artists and fans alike. When the pandemic hit, people started turning to their phone screens in the hopes of finding music. One of the most commonly heard topics from people across the world was about how much they missed live music. It’s no surprise that 2021 and 2022 have been record years in terms of ticket sales for concerts in most markets globally.
Despite that, some artists still find it challenging to get booked for gigs, but opportunities exist everywhere for artists to apply to perform live in cities they live in, and the importance of being proactive about it is vital.
As opposed to social media and playlists, playing gigs gets your music in front of smaller crowds, but the people who attend your live shows are much more likely to engage with your project, buy merch, and listen to your music on streaming platforms.
Music blogs and press: the most targeted way to get your music heard
While video content has consumed our screens and dominated how things get promoted in today’s world, a written review on a music blog or magazine can still have an impact on an artist’s career.
On top of helping you reach music tastemakers, getting featured on a blog contributes to the legitimacy of your musical project. It can help convince festivals and venues to book you if they find interesting and convincing reviews or interviews online.
To reach out to blogs or the press, many artists hire PR firms that charge a fixed fee – sometimes quite high – regardless of the outcome or how many articles get published. While hiring a PR agent can make a lot of sense when your project is rising and you need to get to the next step by getting features in bigger magazines, it can be a lot of money to spend promoting a first release.
With platforms like Groover, artists can reach blogs and press for significantly less cost, and can target specifically the type of journalist or media outlet that suits their genre of music. And best of all, artists are guaranteed that their music will be listened to and to receive feedback!
Final thoughts: promoting your music is hard, but essential!
When artists go into the studio, they pour their heart and soul into a creation that they’re hoping to perform live in front of an audience, and get thousands of people to listen to online. Between those objectives of recording, performing and getting recognized lies the importance of promoting your music.
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Groover helps artists get their music heard. Through an innovative web platform, Groover connects artists who want to promote their music with the best curators, radio, and labels seeking emerging talent. On www.groover.co, artists can send their music directly to a selection of blogs, radios, playlist curators, record labels and pros of their choice, get feedback guaranteed, and coverage!
More than 2 million pieces of feedback have been given by more than 2,000 active music curators and pros, 500k+ shares (reviews, playlist additions etc.) and 1,000+ signatures on record labels happened thanks to Groover.
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