Remember lockdown? The creative marketing you did then still works
The COVID lockdown forced everyone to get more creative about serving their fans and growing their fanbase. Those strategies still work well, so we’re revisiting them in this week’s Hypebot Flashback Friday post.
Creative Marketing For Musicians In Quarantine
by Kevin Cornell from the TuneCore Blog (April 2020)
Our on-going Life During Quarantine series is aimed at providing both solace and strategy to the TuneCore Artist community.
We’re all in this together, and there’s not a whole lot of us that can draw on any other previous experience like it to cope. While we struggle with the cancellation of shows and tours, the inability to get into the studio or rehearsal space with collaborators, and in some cases face financial instability in the light of COVID-19, it’s helpful to remind ourselves that we’re not alone. While you don’t need to be opportunistic in a time of anxiety, you can stay busy and productive in ways that help your fans realize they’re not alone, either.
