New J. Cole track was written after he searched for himself on YouTube

J. Cole wrote and released his new track ‘Procrastination (Broke)’ after he searched “J. Cole type beat” on YouTube and found a beat by producer Bvtman.

Released just yesterday, Wednesday, January 18th, the song is already #4 on Trending for music on YouTube.

“On a day when I couldn’t find much motivation, I was looking for anything to inspire me,” Cole wrote in a note on YouTube. “Out of curiosity, I typed in ‘J. Cole type beat’ into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this.”

“I don’t want to hold onto the music like that no more,” Cole continued. “This is for you and whoever else needs to hear it. God bless bro, and keep doing what you do!”

Cole says that he wants the song to “serve as a thank you to you and every producer out there right cooking up and sharing their work with the world.”

Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.

Photo by 3voor12Youtube – J Cole – Live at WOO HAH! 2018 CC BY-SA 4.0