The last Bandcamp Friday?
Friday, December 2nd was the last announced Bandcamp Friday. In October, Bandcamp relaunched the popular indie music and merch sales promotion after a three-month hiatus.
In March, Bandcamp was acquired by Epic Games.
On all Bandcamp Fridays, the company waives its commissions and fees.
Prior to the October reboot, 800,000 indie music fans had spent $78 million on music and merch during Bandcamp Fridays which directly supported indie artists and labels still struggling from the effects of the pandemic. Overall, Bandcamp is nearing $1 billion paid to artists and labels since launching in 2007.
“If you’ve started to feel guilty about buying music on any other day of the month, here’s something to keep in mind,: Bandcamp co-founder Ethan Diamond wrote in a blog post this Fall, “on Bandcamp Fridays, an average of 93% of your money reaches the artist/label (after payment processor fees). When you make a purchase on any other day (as millions of you have, with close to $1 billion now paid directly to artists), an average of 82% reaches the artist/label. Every day is a good day to support artists on Bandcamp!
More info @ isitbandcampfriday.com.
Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.