How to start a fan club the right way with Stone Foxes’ Shannon Koehler

Shannon Koehler from The Stone Foxes sits down with Michael Brandvold to discuss their fan club, The Fox Den, and what they’ve learned about running it.

The Stone Foxes launched a subscription-based fan club/community group called The Fox Den when they announced their new album. With The Fox Den, they are curating a special experience for their biggest fans that is meaningful and greater than just pre-ordering a record.

All the music comes to The Fox Den first, weeks before release. They get access to demos, bonus tracks, and more that no one else will get as well as early access to tickets.

Shannon talks about what artists need to think about before they launch a fan club and some of the unexpected hurdles.