Are global playlisting campaigns worth it for Indie-Rock? [Case Study]
Will indie/alternative rock find success all over the world? Horus Music used the band Camen’s single ‘Poltergeist’ to answer that very question.
via Horus Music
CAMENS are a four-piece indie/alternative rock band from Staffordshire. Their debut single was picked up by BBC 6Music’s Gideon Coe who described it as a “really strong debut, very well produced”, and Tom Robinson whose team chose it for Tom’s ‘Fresh On The Net’ listening post. Off the back of the single ‘Boys Will Stray’, the band got booked up for Latitude, Wilderness, Boardmasters, and Green Man Festivals, performing on The Hurly Burly Stage, as well as having interest from abroad.
Two years on, it’s clear Camens have risen once more, and are ready to take the world by storm, coming up with some of their most impressive work to date. Signed to Horus Music Custom Music Tools label Bad Apple Music Group, we worked closely with Camens on their new release ‘Poltergeist’, a 3-minute razor sharp Indie Rock track.
We pitched ‘Poltergeist’ across a global playlisting campaign, securing success across a host of editorial playlists:
1 – “Look Around – International Rock” – FLO
2 – The New Rock – Apple Music
4 – New Rock Now: The Dive – SoundCloud
5 – Heavy Stereo – YouTube Music
6 – Indie Alert – Boomplay Music
7 – Ultimate Indie – Boomplay Music
Alongside playlisting success, Camens took a three-pronged approach to marketing their latest single, utilising Radio and PR to further their success. ‘Poltergeist’ secured national radio play not only in the UK but broke into international markets reaching new audiences in the US, Europe, New Zealand and Singapore. Camens also landed PR placement across several online publications, including an interview feature on ‘From the Strait’.
By taking the time to carefully curate a marketing plan with our team at Horus Music, Camens saw roaring success for ‘Poltergeist’ and were able to reach new audiences which, without a longer lead time and carefully thought out marketing plan would not have been possible.
On working with Horus Music, Bad Apple Music Group stated
‘This was our first campaign pushed through Horus and we’re absolutely made up. I’ve been working around Horus releases through other clients for a while but this was our first hands-on experience and the service has been second to none. Everything is gone over in granular detail to make sure everything is correct and the response from the single through the pitching campaign has been fantastic. Matt and the team have been a delight to work with and we’ll be continuing to use them indefinitely.’
[If you’re interested in working with Horus Music on your next release and would like to achieve similar success, get in touch with our team today and see how we can help you.]
