Twitter delays launch of Blue with verification as chaos continues

Twitter is delaying the launch of a $7.99 monthly paid Blue subscription with verification until at least November 9th, the day after the contentious midterm elections, according to multiple reports.

The new Twitter Blue will reportedly include fewer ads, search priority, longer videos, and a verified account checkmark. It’s the latest chapter in Musk’s chaotic $44 billion purchase of Twitter.

Oops!

Also, after abruptly cutting 3700 or 50% of staff, some were being asked if they wanted to return.

From Twitter Slack: “sorry to @- everybody on the weekend but I wanted to pass along that we have the opportunity to ask folks that were left off if they will come back. I need to put together names and rationales by 4PM PST Sunday.
— Casey Newton (@CaseyNewton) November 6, 2022

Over the weekend, Musk also tweeted that Twitter would ban impersonators on the platform and then promptly blocked several fake Elon Musk.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

Bruce Houghton on 11/07/2022 in Music Business | Permalink | Comments (0)

Tags: DIY musicians, music business, music industry, music tech, musician, musicians, Twitter, Twitter Blue

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