How Brymir popularized Finnish Metal

Ahead of their new album, Voices In The Sky, Finnish metal band Brymir chats with Haulix about the secrets to their global success.

by James Shotwell of Haulix

Finding your sound takes time. For Brymir, the Finnish metal greats spent multiple records pursuing a sonic direction that didn’t fit their personal aspirations. The band believed a ‘folk’ friendly sound would help them find success, but in recent years found a much more powerful marketing tool in honest and personal storytelling.

With their latest release, Voices In The Sky, Brymir tackle the world around them and the chaos it breeds. The material touches on everything from our relationship with nature to interpersonal conflicts and the wide range of feelings they can produce.

In this Fast Five interview, Brymir frontman Viktor Storm Gullichsen chats with Music Bizhost James Shotwell about his band’s ongoing evolution and how embracing change has made all the difference in their career. The pair also discuss song length, Brymir’s writing process, and what the rest of 2022 holds for these wide-eyed metal masters.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.