What is BeReal & why you need to join the App Store’s #1 Social App

BeReal is a fast-rising social network that you shouldn’t ignore, particularly if you consider Gen Z (those born between 1995 and 2010) part of your target audience.

We know. Who needs another social network to have to post to? But consider this: BeReal is the #1 Social Networking app on Apple’s App Store and has already been installed 30 million times.

Add to that the fact that Instagram and Facebook are now burying your posts deeper than ever, and being an early adopter on BeReal starts to look very smart.

What Is BeReal?

BeReal is a photo-sharing app that prompts users to post one unfiltered photo daily.

The app sends a push notification [⚠️ Time to BeReal. ⚠️] to all users at a random time daily. Users in the same time zone get it simultaneously and then have two minutes to take a pic and share it with their followers.

BeReal uses the front and back cameras of the user’s phone to chronicle both the user and what they are doing simultaneously.

In addition to the two-minute window, the app has no filters, thus forcing you to… BeReal.

You can download BeReal and Hootsuite offers a simple get-started guide.

MORE: Facebook just buried your posts. How to fight back.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.