The Weeknd partners with Binance for 1st crypto powered concert tour, $2M World Food Program Donation

The Weekend has partnered with crypto marketplace Binance for his “After Hours Til Dawn” world tour that begins on July 8th. The collaboration is touted as the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.

As part of the deal, Binance will collaborate with HXOUSE, a think-center and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise.

Attendees’ virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.

Excited to partner with @Binance and @BinanceUS for my After Hours Til Dawn tour !!!

We'll use innovative Web 3 tech to connect with you in NEW creative ways and collaborate on charitable efforts to provide food to those in need. pic.twitter.com/x7zH9rg0Wq
— The Weeknd (@theweeknd) June 2, 2022

$2 Million Donation

Binance will donate $2 million to The Weekend’s XO Humanitarian Fund launched earlier this year to support The World Food Program’s lifesaving emergency operations in hunger hotspots around the world.

5% of the commemorative NFT sales will also be donated to the XO Humanitarian Fund.

Huge thank you to @binance for their $2 MILLION donation towards the #XOHumanitarianFund, administered by @WFPUSA. 🙏

Their donation and official sponsorship of the @theweeknd's After Hours Til Dawn tour will help provide food assistance to so many around the world. ❤️ pic.twitter.com/3FvImlmavU
— World Food Program USA (@WFPUSA) June 2, 2022

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

Bruce Houghton on 06/02/2022 in Live & Touring | Permalink | Comments (2)

Tags: music, music business, music industry, music tech, musician, musicians, The Weeknd

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2 Comments

Hey thanks for the super helpful reply. I’m not sure how I missed that thread. I haven’t quite mastered the search function on here. I think I’ll pass with him this time around. If i want any further guideline we will contact you here https://teatimeresults.co/

Really we are happy For Your Donation Mr Binance
Great Job for the world .

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