TikTok to launch LIVE fan subscriptions this Thursday

TikTok has annmnounced that it will launch LIVE subscriptions this Thursday that will allow creators to generate recurring revenue via payments from fans.

Like similar programs from Twitch, YouTube and others, subscribers will have acces to a range of perks chosen by the creator including subscriber-only chat, custom emotes, badges and more.

@tiktoklive_creator Welcome to LIVE subscription – connect with your community on a whole new level! #LIVESubs #TikTokLIVE ♬ original sound – TikTok LIVE Creator

TikTok has been teasing the program over the last few weeks on its @TikTokLIVE_creator channel, and beta testers are sharing the news with their fans,

@tiktoklive_creator 5 days to go! Join @JACK BE to learn about LIVE subscription. #LIVESubs #TikTokLIVE ♬ Inspiring Upbeat – audiomechanica

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.