Soundcloud acquires Musiio to enhance music discovery, artist data

SoundCloud has acquired artificial intelligence startup Musiio, whose AI can “listen” and tag, search and playlist large catalogs of music.

SoundCloud will use Musiio to expand its existing music intelligence capabilities and “allow the company to further leverage its vast data to identify what’s next in music trends and talent.”

That meams better music disovery for Soundcloud users and more data available for artists and their teams.

Based in Singapore and founded by British CEO Hazel Savage and Swedish CTO Aron Pettersson, Musiio was founded in June 2018 and named one of Fast Company Most Innovative Companies for 2022. Savage and Pettersson will join Soundcloud as VP, Music Intelligence and VP, AI and Machine Learning, respectively.

“SoundCloud is not only a legendary household name but also an artist forward business that I believe is the future of the new, holistic music industry,” said Hazel Savage, CEO of Musiio. “I am incredibly proud that after 4 years of building Musiio we are now part of SoundCloud.”

“SoundCloud hosts more music from more creators than any platform on the planet. Acquiring Musiio accelerates our strategy to better understand how that music is moving in a proprietary way, which is critical to our success,” says Eliah Seton, President of SoundCloud.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.