Bandzoogle adds Smart Links and Landing Pages for musicians

Music website and makleting platform Bandzoogle has added built-in Smart Links and custom Landing pages to their suite of tools for musicians.

Like all Bandzoogle tools and features, these new add-ons are included free with a Bandzoogle PRO subsctription.

With the new Smart Links musicians can sell directly to fans commission-free as wells and link to their music on popular streaming platforms from a mobile-friendly page on their own website. Also new are Landing pages that can be customized to serve a variety of goals like album pre-orders, limited edition merch sales, tickets sales or building a mailing list.

The basic design for the Smart Links and Landing pages automatically matches the artist’s Bandzoogle website’s branding and can be customized for each campaign.

Page Level analytics have also been added to track the success of all marketing campaigns The data includes visitor locations, streams and downloads, as well as inbound and outbound link clicks.

“Smart Links and Landing pages will quickly connect fans to an artist’s latest music release, and help musicians sell even more music, merch, and tickets in a measured way,” says Bandzoogle CEO Stacey Bedford. “Used hand-in-hand with our full suite of promotional tools, artists can create marketing campaigns that focus on a specific goal, and track its success.”

In its 19th year of operations, Bandzoogle now powers over 60,000 websites for musicians, who have sold more than $90 million in music, merch, and tickets commission-free.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.