Spotify For Artists’ Made To Be Found teaches how fans discover music
Spotify recently announced a new website guide for artists to “explore how fans find — and fall in love with — music on Spotify.” It’s called “Made To Be Found”, and here’s everything you need to know about it…
A guest post by Randi Zimmerman from the Symphonic Blog.
What is it?
Made to Be Found shows you how music goes from distribution and playlist pitching, to three key pathways to reaching listeners: editorial curation by Spotify, personalized algorithmic recommendations, and fan-led streaming, like adding songs to personal playlists. In addition, they’re dropping a new feature that shows artists exactly how they’re being found by fans on the platform.
In the official announcement, Spotify breaks down the three pathways and what these entail for artists. For example:
- Editorial streams come from playlists like New Music Friday or Lorem.
- Personalized streams come from those algorithmic playlists the platform recommends like Discover Weekly, Radio & Autoplay, Mixes, or personalized editorial playlists like Songs to Sing in the Shower.
- Active streams are generated by listeners seeking out artists and music they love on fan-made or artist playlists, artist profiles, and catalog pages for albums or singles. For example, following an artist, liking a song or album, adding songs to personal playlists they curate, or sharing tracks or lyrics on socials.
Source of Streams
Source of Streams is an update to the Engagement tab on Spotify for Artists where you can see the “Source of Streams” breakdown for your tracks. With it, you can see the day-by-day breakdown of how each source is contributing over the past month across your full catalog. You’ll see these alongside engagement stats like streams per listener, saves, and playlist adds.
Learn about each of the sources through their site, then log in to your Spotify for Artists dashboard on desktop to check it out.
In Conclusion…
Features like this are changing the game for artists all over the world. They help you understand where you stand and how to adjust your strategy to improve your efforts.
