#MusicNFT News: John Legend cofounds OurSong • Cameo adds NFTs • $5B Yuga Labs valuation • HitPiece goes down
John Legend helping to launching music NFT platform OurSong as its co-founder and Chief Impact Officer.
Legend’s three co-founders are not unknowns either: Kevin Lin, co-founder of Twitch; Matt Cheng, founder of Cherubic Ventures; and Chris Lin, CEO of music streaming service KKBOX.
The OurSong pitch: “Easy Peasy NFTs – We made creating and buying NFTs super easy. Everyone can now turn stories, music, photography and any kind of art into NFT trading cards called Vibes. Do it any time, anywhere!”
“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole,” Legend told MBW. “That starts with building a platform that serves all creators, whether they have one hundred fans or one hundred thousand.”
• Personalized short video app Cameo is launching Cameo Pass, an OpenSea based NFT community “of Cameo talent and fans along with web3 enthusiasts.”
Starting February 17, fans can mint a Cameo Pass for 0.2 ETH (approx. $550) which provides access to limited release artwork, exclusive events and early access to new Cameo features.
“With Web3 rising as one of the most significant and promising trends in celebrity, athlete and creator interactions and monetization, Cameo is exploring how it can be used to further our mission for fans and talent,” the company told TechCrunch via email. “We will continue to test new ways to provide value for both fans and talent on Cameo. Proceeds from the NFT launch will be invested back into the growth and engagement of the community and exploration of further web3 projects focused on fan/talent interactions.”
• Yuga Labs, the startup behind super popular NFTs brand Bored Ape Yacht Club is now valued $5 billion by investors according to the Financial Times.
• FROM THE TOO LITTLE TOO LATE DEPARTMENT – HitPiece has taken its music NFT music site down “temporarily” following artist outrage after they issued unauthorized NFTs. The site now reads only: “We Started The Conversation And We’re Listening.”
“Any [Bleachers] NFTs are fake,” tweeted musician Jack Antonoff. “I do not believe in NFTs so anything you see associated with me isn’t real.”
