QUICK HITS: Believe + Pay Two • Create Music + Nirvana Digital • FUGA + Beggars Group

Believe has acquired a 25% stake in French indie label Play Two, a subsidiary of the TF1 group. The partnership will reinforce Believe’s presence in France and accelerate the digital growth of Play Two.  

Play Two artists such as Gims, Vitaa, Hatik, Anne Sila, Vincent Niclo, Tayc, Camelia Jordana, Squeezie, Julien Clerc and Gaëtan Roussel will diversify Believe’s roster in France around a wider variety of musical genres.

MBW pegs the investment at about $14M.

• Create Music Group, the US-based privately held music and media company, announced today that they will expand their global footprint with the acquisition of Nirvana Digital, a Mumbai-based company that is one of the largest YouTube Enterprise partners in India.  

The two companies now exceed 25 billion streams per month, making Create one of the world’s largest media companies by viewership.

While terms of the deal were not disclosed, this is the first of a planned $50 million investment Create is making in India and the broader region in Asia over the next several years.  

• FUGA, the full-service B2B music distributor owned by Downtown Music Holdings, today announced a global delivery platform services deal with Beggars Group, the legendary independent label group home to 4AD, Matador, Rough Trade Records, XL Recordings, and Young.

The partnership sees extensive technical integration between Beggars’ new technology platform and FUGA’s proprietary digital supply chain technology, to service all of Beggars’ global DSP partners with the group’s entire catalog and new releases across all five labels.