Paved Paradise is a glorious traveling indie music expo from Secretly, Ghostly Int’l, Numero
From September 9 to 26 a 24-foot truck will travel to 15 cities reimagining the indie record store experience outside of locations like the Rock & Roll Hall of Fame and Nashville’s Third Man Records.
“Equal parts pop-up shop, block party and roadside fruit stand,” the Paved Paradise tour is the brainchild of Ghostly International, Numero Group, and the Secretly Group record labels Dead Oceans, Jagjaguwar, and Secretly Canadian.
This traveling expo of music will be set up outside the Rock & Roll Hall of Fame, Third Man Records, the birthplaces of Secretly, Ghostly, and Numero in Bloomington, Detroit, and Chicago as well as breweries, flea markets, and independent venues.
Each day-long Paved Paradise event will fill two tents with LPs, 45s, cassettes, CDs, and limited edition ephemera like colored vinyl variants, out-of-print items, vintage goods, and miscellaneous merchandise spanning the catalogs of these five record companies.
In addition to DJ sets and surprise performances from Secretly artists, Secretly staffers like Numero Group Co-Founders Ken Shipley and Rob Sevier, plus Ghostly International Special Projects Director and Brooklyn Flea Record Fair Director Amanda Colbenson, will be on-site to talk shop, make recommendations, and share stories behind the records.
In partnership with Qobuz, Paved Paradise will offer an interactive, high-fidelity listening station in all 15 cities.
Paved Paradise Tour Dates
Sept 9 – Bloomington, IN – Secretly Group, 3pm-8pm
Sept 10 – Louisville, KY – Gravely Brewing Co, 2pm-7pm
Sept 11 – Nashville, TN – Third Man Records, 11am-6pm
Sept 12 – Asheville, NC – Archetype Brewing, 11am- 6pm
Sept 14 – Durham, NC – Motorco Music Hall, 1pm-7pm
Sept 15 – Richmond, VA – Charm School Social Club, 3pm-8pm
Sept 16 – Milton, DE – Dogfish Head Craft Brewery, 1pm-7pm
Sept 17 – Philadelphia, PA – The International Bar, 3pm-8pm
Sept 18 – New York, NY – Hester Flea, 11am-6pm
Sept 19 – Brooklyn, NY – We Got Company, 12pm-6pm
Sept 22 – Pittsburgh, PA – Allegheny City Brewing, 1pm-7pm
Sept 23 – Cleveland, OH – Rock & Roll Hall of Fame, 1pm-8pm
Sept 24 – Detroit, MI – Third Man Records, 12pm-7pm
Sept 25 – Chicago, IL – Bungalow by Middle Brow, 12pm-7pm
Sept 26 – Milwaukee, WI – 88Nine Radio Milwaukee, 1pm-5pm
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.