Apple Music fake-demos Spatial Audio in two new videos

Two new video ads attempt to offer a demo of Spatial Audio which debuted on Apple Music last week.

Best listened to on headphones, both ads use stereo channel separation with sounds coming from either the left, right, and center to try to replicate Dolby’s Spatial Audio.

Watch and listen below.

To fully experience Spatial Audio you’ll need to be on iOS 14.6 or later and listening on specific devices. 9to5Mac offers this list:

• AirPods Pro or AirPods Max with spatial audio turned on.
• BeatsX, Beats Solo3 Wireless, Beats Studio3, Powerbeats3 Wireless, Beats Flex, Powerbeats Pro, or Beats Solo Pro
• The built-in speakers on an iPhone XR or later (except iPhone SE), iPad Pro 12.9-inch (3rd generation or later), iPad Pro 11-inch, iPad (6th generation or later), iPad Air (3rd generation or later), or iPad mini (5th generation)

“If you have other headphones or speakers that support Dolby Atmos but don’t automatically detect Apple’s implementation, you can enable it in the Settings app: Settings > Music > Audio > Dolby Atmos > Always On. You can learn more here.”

For the best experience listen on headphones.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is also the Founder and President of the Skyline Artists Agency and a professor at the Berklee College Of Music online.