Crucial Music and ‘how I landed a sync on NBC’
In addition to being added to a popular playlist, landing a sync license is one of the most coveted accomplishments of the modern music marketer. Here, one individual walks us through their particular experience using a service to land a music placement.
In this recent post on MusicThinkTank, contributor Caleb J. Murphy recounts his experience with the service Crucial Music, and how one of his songs ended up in the hands of NBC.
“Every time you master a song, you must also master an instrumental version if you want any chance in sync licensing.
And to really have your shiz together, mix and master alternate versions, like 30- and 60-second versions.
Crucial doesn’t require this, but there is an option to submit a reduced-length version. I’ve done this with another music licensing company, and I imagine it could increase your chances of landing a placement.
(Basically, if your song were only 30 or 60 seconds long, what would it sound like? Try to capture the dynamics of the whole track [quiet moments, risers, beginning/ending] in the shorter versions).”
