Spotify updates, expands Promo Share Cards for artists

After launching just under a year ago, Spotify’s Promo Card tool is receiving a major update which will give artists the option to easily generate social media assets celebrating major career milestones.

Guest post by James Shotwell of Haulix

Less than a year after launch, Spotify’s Promo Card tool is getting a major update that should help artists everywhere celebrate major career milestones.

Last fall, Spotify for Artists launched its Promo Card microsite, allowing creators to easily generate eye-catching, shareable social media assets to share with their fans on social media — including graphics to promote an artist, their songs, their album, or when they’re added to some of Spotify’s most popular playlists.  With hundreds of thousands of cards having been downloaded and shared thus far, it’s clear the Promo Card feature is popular among artists worldwide.

This week, Spotify is expanding the tool with some of the top requested features for artists including Promo Cards when they reach the Top 50 of the Top Global Weekly Songs chart, when they achieve a certain number of Spotify followers (1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M), as well as when they’re added to 30 new playlists including African Heat, K-Pop Daebak, Oyster, and Punjabi 101 (in addition to the 35 made available last fall). Additionally, the microsite will now be available in French, following the Spanish, Portugese, and German versions made available last year. 

Here’s an example of the cards in action:

We can’t stop thinking about this episode with Roger Leblanc. Have you heard it yet?https://t.co/XDI7o4qyIu

— High Notes Podcast (@highnotespod) April 14, 2021

Spotify is constantly expanding its tools for musicians. While some of the updates may seem silly or pointless, studies show that utilizing these features often leads to more streams and new listeners. That may be due to people loving things like Canvas, a looping video feature, or maybe it’s because the platform’s algorithm rewards the use of Spotify’s numerous features. We can’t be sure, so you might as well try everything and see what happens.