Spotify expands free Promo Cards

Spotify for Artists has expanded its free Promo Cards offering. These easily customizable graphics are designed to share with fans to promote an artist, song, album, or popular playlist placement.

Hundreds of thousands of Spotify Promo Cards have been created since the feature was added last Fall.

Milestone Cards

Now Spotify has added Milestone Promo Cards for artists to celebrate big wins with their fans as well as more languages and playlists.

• Artist Follower Milestones: Matching the milestone notifications you receive in Spotify for Artists, artists can now create milestone cards for reaching 1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M followers on Spotify.
• Charts Milestones: Artists can create Promo Cards when their track hits the top 50 in the Top Global Weekly Songs chart. The Cards feature the track artwork and the chart position

HOW TO: To create Milestone cards, select a new “Focus” for the card when you see the option. Search for and select the artist or track that is eligible for a milestone, then change the “Focus” to “Milestone” in the Customize stage. If the artist or track isn’t eligible, you won’t see this Focus section on the site.

New Release Badges 

For Promo Cards created for tracks, albums, or podcast episodes that have been released in the past seven days, there will be a special badge that indicates to fans that it’s brand new.

Promo Cards Site, Now in French 

The Promo Cards site was already available in four languages: English, Portuguese, Spanish, and German and now French.

Promo Cards For More Playlists

Playlists covered jumped from 30 to 60 including 100, Altar, Baila Reggaeton, Hot Hits USA, Indinesia, It’s Hits (Denmark, Norway, Sweden, Suomi), Fresh Folk, Fresh Gospel, Kickass Metal, K-Pop Daebak, Lagi Viral, New Music Friday Christian, Live Country, Mood Booster, Naik Daun, No Cap, Northern Bars, Our Generation, Oyster, Radar Indonesia, Punjabi 101, Top Christian, Top Hits Indonesia, Who We Be, and WorshipNow.

Deep-linking to Promo Cards 

To make it easier for teams to coordinate around the creation of Promo Cards, Spotify has added deep-linking to the site.

When you navigate the site, the URL will update, so you can send it to a collaborator to create their own card more easily without having to go through the “search” process.

By adding the Spotify URI for the content you want to promote, deep links can help you skip a step.

Reminder: Promo Cards already provide deep-linking when you share the card. A custom URL is provided after you’ve created the card, that will redirect to the content you’re promoting on Spotify.