Musicians earned $12.7M via Bandzoogle in 2020 as websites continue to be hub of direct-to-fan engagement

Social media and apps like TikTok may be getting all the headlines, but an artist’s own website remains the most effective and reliable hub of direct-to-fan engagement.

After all, websites are widely understood and easy to interact with. Most importantly, musicians own and control their own site and email list, which means they are not affected by shifts in algorithms and consumer interest.

The data infographic and date below show how over 55,000 Bandzoogle members successfully engaged fans to generate revenue in 2020 by using their websites as the hub of their activity.

Music fans still visit artist websites

• There were 48,552,726 unique visitors to Bandzoogle powered websites 
• From over 200 different countries and territories around the world

Websites are an email capturing gold mine

• 2,379,764 fan emails were collected by musicians through their websites

Fans still download music

• There were 869,016 music downloads from our member websites

Your online merch table

• Bandzoogle members sold over $9.4M worth of physical and digital merch
• This included CDs, vinyl, t-shirts, videos, and more, all sold directly to their fans through their websites, commission-free

You can charge for live stream shows 

• Bandzoogle members sold over 26,000 tickets to live stream events in 2020

Fans will subscribe directly to artists

• 4649 fans are subscribed to Bandzoogle member websites, generating over $300,000 in revenue for those artists in 2020

If you don’t ask, you won’t receive

• Fans left 8492 tips for musicians through their websites using the Tip Jar feature, donating over $272,000 to their favourite artists 

Commission-free revenue

• In 2020, Bandzoogle members generated over $12.7M in revenues through their websites, all commission-free