Downtown Acquires Foundee Music Marketing Platform

Downtown Music Holdings will acquire Found.ee, the music advertising and digital marketing platform.

Downtown will acquire the intellectual property and technology that underpins Found.ee. CEO Jason Hobbs will join Downtown following the transaction closing, which is expected to be completed by the end of Q1 2021.

25,000 Artists & Labels

Used by more than 25,000 artists and labels, Found.ee offers ad tech tools that deliver targeted digital advertising campaigns across online, mobile, social and audio channels. It also enables users to develop custom interactive ads, related promotional tools and analytics that can improve the effectiveness of digital campaigns.

Downtown subsidiary CD Baby, which is a minority investor in Found.ee, already uses the platform to make promotional and marketing tools available to its artists.

“Artists across the spectrum are increasingly opting for independence and taking a more active role in all aspects of their careers, especially when it comes to marketing and promotion. The technology, tools, and access Found.ee offers creators and their teams is yet another example of how the music industry continues to evolve. Our acquisition of Found.ee, its technology, and unique expertise in both the digital advertising and music industry ecosystems, is an ideal complement to Downtown’s existing portfolio of artist and label services,” said Downtown CEO Justin Kalifowitz.

“We’re so excited to join Downtown. Since day one, Found.ee has helped musicians leverage data, insights and advanced marketing tools to shape their own destiny. I truly can’t imagine a better home for Found.ee, and I’m excited to continue delivering more tools that help creators of all kinds chart their own path,” said Jason Hobbs, CEO of Found.ee.