Holiday Marketing Tips, Ideas For Musicians
It’s the most wonderful time of the year – for merch! In a year that’s been tougher than most for bands and artists, the holidays are one of the best times of the year for not only merch sales, but also streaming and social engagement with your fans. If you’re looking to up your marketing game, we’ve got some tips and advice for how to make it happen.
Guest post by Randi Zimmerman of the Symphonic Blog
Not only does the holiday season bring in the holiday cheer, they also bring in more sales than any other time of the year. From merch sales to music streams and social engagement, it’s time optimize your marketing strategy for the holidays. Want in on some tips and tricks to amp up your holiday marketing game? No problem. Here are some holiday marketing tips for musicians…
Holiday Marketing Tips for Musicians
Send Out Holiday Cards To Your Fans
There’s nothing quite like getting a holiday card from someone. Knowing someone was thinking of you and put in the effort to show they care is a one of a kind feeling. If your weird cousin in Alaska can manage to send you a holiday card every year, you can send your own holiday cards to some well deserving fans.
Take note of the top 50 fans who engage with your social media the most, or go live and take the first people to join into consideration. It’s up to you how you’d like to choose who gets one. — (Note: Consider how much money you’re capable of spending on holiday cards and stamps. That, and how much free time you have, will help you decide how many people you can add to your list.)
Here are some great websites to help you create custom cards for the low:
Share Personal Holiday Memories
The holidays have most of us feeling sentimental. Pull on the heart strings on your fans by sharing your own personal holiday memories from your childhood on socials. Go on Instagram Live and share your funniest holiday memories or post some throwback pics from your childhood on Facebook. Just get personal.
By opening up and sharing some personal tidbits, you’ll steal the hearts of existing fans and gain some new ones in the process.
Holiday Themed Livestreams
Since the beginning of the pandemic, artists have been live-streaming like crazy. With the holidays coming in hot, switch up the vibe and try some holiday themed streaming instead! Get festive, decorate your space, and go live to play some holiday classics.
Want to switch it up? Engage your audience with a holiday themed tutorial.
- Go live and wrap presents with your fans
- Cook a holiday meal
- Go on a decorating spree in your house
Whatever you do, sneak in some of your music in the background and don’t forget to promote yourself every now and then. // Check out, “5 Tricks To Get More Out Of Your Livestreams” to learn some additional tips and tricks…
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Sharpen your skills…
How to Repurpose Video Content Across Social Media Platforms
How To Improve Your Holiday Marketing Emails
6 Ways Musicians Should Prepare For The Holidays
The Best and Worst Months to Release Music
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Host A Giveaway
What better way to engage your audience on any platform than with a holiday giveaway! All you’ll need to do is create posts on socials encouraging your fans to enter and put together the prize.
Consider giving away things like:
- Limited edition holiday merch
- Early download access to your new EP
- Signed vinyl
- A holiday care package (merch, vinyl, CD’s, a holiday card, candy, etc., all in one)
The holidays are about giving back and showing you care. Let your marketing reflect that!
Offer Holiday Sales On Merch
Want sell more merch? Join the Black Friday craziness and do your own deals. Offer discounts on select merch items and promote the sales on socials.
To hype it up and extend your reach even further, try a collaboration with other artists where you all post pics of yourselves doing holiday themed activities in the merch. Another thing you can do is throw in a free gift on top of your discounts.
- For example, every $75 order could get a signed guitar pick or limited edition print included.
Promote with Style
Whatever you do, do it with style. It doesn’t hurt to get a little festive this holiday season, especially with your marketing. Take advantage of the cozy aesthetic and get your audience in the holiday spirit with holiday themed posts on socials, limited edition holiday merch, or even holiday themed ad campaigns.
The more the merrier!
