YouTube Premiers: Everything You Need To Know

As creators and the technology they use continue to evolve, companies are doing their best to keep up and reinvent themselves as necessary. In the case of YouTube, the platform is exploring new ways for its users to experience video. Enter YouTube Premieres.

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Guest post by Randi Zimmerman of the Symphonic Blog

Live streaming is a huge part of creator culture. As creators are evolving, so is YouTube. In an age full of new tech and shiny new features, the most logical next step for this platform was to create a way to evolve from the basic format of a prerecorded video, spoilers and all, into a new way to experience video content. And thus, YouTube Premieres was born.

Everything You Need to Know About YouTube Premieres

What is YouTube Premieres?

Premieres are a mix between traditional YouTube videos and a live stream. Like a regular YouTube video, you pre-record your video. Then, similarly to a live stream, you play the recording live with a live chat and live donations. It’s essentially a YouTube based TV show with a set air time and no more spoilers. 

What makes this so important?

Premieres announces what time your Premiere will go live and shows an announcement for your video in your audience’s feed before it goes live, giving them plenty of time to prepare to watch your content.  

While your video is premiering, viewers can chat with other viewers like a live stream. Not only can the viewers chat among themselves, the creator can also hop in and interact with the chat while the video is live. Additionally, remember that live donation feature? The opportunity to receive donations from your audience opens up a whole new avenue of revenue for creators on YouTube to make even more money from their content.   

How do I optimize these videos?

When it comes to choosing your titles, tags, and descriptions, make sure to do everything you would for a normal video. After your live video stream ends, it’ll be made available as a regular YouTube video. It’s important to optimize these just like you would for any other YouTube video.

For optimization tips, check out these helpful links: 

5 Tips for Boosting YouTube Views 

YouTube Analytics Tips for Musicians 

The Complete Guide to YouTube for Musicians

Without this feature, you could technically still schedule your videos for a later date and time, but your audience wouldn’t get a reminder that your video is coming and are more likely to miss it all together. This feature is a great way to let your audience know exactly what time they can expect your video to go live, so they’ll never miss a video again. Because your video is scheduled to stream in advance, you have the ability to watch along and join in on the conversation in real time. 

This more reliable format not only breeds a more organic space for your audience to interact with you, but it also provides a whole new revenue stream you don’t want to miss out on. What’s not to love?