Classical Music Streaming Service IDAGIO Adds Free Tier

Classical music streamer IDAGIO has added a free ad-supported tier. IDAGIO Free launches today in 190 countries with 2 million recordings.

The free version is available on the web and with apps or iOS and Android devices.

The Berlin-based startup has made its ‘Mood Player,’ which generates playlists based on a selected mood and curated playlists the centerpiece of its new free music service. There are also radio-like stations for composers and artists.

“Our world is becoming faster, more hectic and more competitive every day. For many people, this is too much of a challenge. Classical music is timeless, global and grounded: it enables us to pause,” says IDAGIO CEO and founder Till Janczukowicz. “A central part of our mission is to bring its beauty and calming power to people everywhere – regardless of age, origin or income. With IDAGIO Free, we have taken a decisive step in the democratization of classical music.”

IDAGIO’s paid premium service is aimed at audiophile classical listeners, with lossless audio and search and algorithms designed for the genre.

The streamer also just released an updated and simplified version of its app for the Apple Watch.