TIDAL Ups Tony Gervino, Elliott Wilson To Executive Roles

TIDAL has announced two executive-level promotions – Tony Gervino has been appointed to EVP, Editor-in-Chief and Elliott Wilson to Chief Content Officer.

Gervino will oversee all editorial direction at TIDAL, including leading a team of editors and programmers in multi-genre global playlist curation, as well as the digital magazine, READ. In addition, he will continue driving editorial direction across the platform and all global editions. Before joining TIDAL as VP, Culture and Content in early 2017, he was the editor-in-chief of Billboard and Slam Magazines.

Wilson will now oversee the creation of new and existing original content.  He is the former editor-in-chief of XXL.

“We applaud the innovation and success both Tony and Elliott have brought to TIDAL,” said Richard Sanders, CEO of TIDAL. “Their vision and expertise has elevated the founding principles of the platform and truly enhanced the experience for every member and artist TIDAL collaborates with.”