10 Stats That Prove You Need To Be on TikTok
TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just how big is TikTok, who uses it and how often?
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1. Tik Tok Has an Average of 500 Million Monthly Users
2. 5 Million Monthly Users Are from the United States
3. 66% of Users Are Younger Than 30-Years-Old
4. 29% of Monthly Users Open Tik Tok Every Day
5. 660 Million Downloads Were Generated on Tik Tok in 2018
6. There Are More Than 5 Million #InMyFeelings Challenge Videos on Tik Tok Compared to 1.7 Million on Instagram
7. Roughly 43% of Users Are in India
8. Users Spend an Average of 52 Minutes per Day on the Tik Tok App
9. In-App Purchases Increased by 275% Year-over-Year
10. Tik Tok Is Currently More Popular on Android Than It Is on iOS
via No Reach
MORE: How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies
