Spotify Is Testing In-App Feature To Create Podcasts With Anchor

In a recent test move, Spotify appears to be experimenting with allowing its users to create podcasts from within the streaming platform, inserting a button which, if clicked, will redirect the user to the Anchor app, a user-friendly podcast creation tool acquired by Spotify in early 2019.

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Guest post by Juliette Jagger of Celebrity Access

(CelebrityAccess) – Spotify is reportedly testing a button for users to create podcasts from within its app.

News of the unreleased feature was first reported by code leaker Jane Manchun Wong who spotted the new “Create Podcast” button within Spotify’s podcasts library.

If tapped, the button will either send people over to the Anchor app, if it’s already installed or send them to an informational webpage about the app.

Anchor was one of two New York-based podcast companies (alongside Gimlet Media) acquired by Spotify earlier in 2019. The company offers a free-to-use podcast creation, distribution and monetization platform, and is designed to make it easy for anyone to create a podcast by recording right off their phone.

Speaking to The Verge, Spotify said: ”We are always testing new products and experiences to improve the overall Spotify experience. Some tests will eventually make way for upgrades to our product, others are only tests. We have no further news to share at this time.”

In May, Spotify published a news post on Spotify for Artists encouraging artists to make their own podcasts using Anchor.