95% Of U.S. Latin Music Revenue Comes From Streaming, says RIAA Report

A new RIAA report shows that in the first half of 2019, the U.S. Latin music business continued to grow at a double-digit pace. By mid-year 2019, Latin music revenues grew 13.5% to $232 million at estimated retail value versus the prior year.

That builds on three consecutive years of growth through the end of 2018. Total Latin streaming revenues grew 17% to $220 million, accounting for 95% of the Latin music market.

"The U.S. Latin music market is continuing to flourish, building on the last three years of double-digit growth. Latin music is attracting a diverse and growing global audience, and rightfully so. Latin artists continue to claim growing representation on the mainstream charts and gain in critical recognition, as greater numbers of consumers are embracing Latin music and driving more consumer demand for it," said Mitch Glazier, Chairman and CEO, RIAA.

The Latin Music Revenue report was prepared by Joshua P. Friedlander, RIAA SVP of Research and Economics and Matthew Bass, RIAA Manager of Research.

Read or download the full report (pdf).