Taylor Swift Didn’t Get Memo That Albums Are Dead, So She Pre-Sold 1 Million Copies Of ‘Lover’

Someone forgot to tell Taylor Swift that music in general and albums, in particular, don't sell anymore. By Friday's release date, her first post-Big Machine release "Lover" will have sold over 1 million copies, according to new label Republic.

“The anticipation of this album is extraordinary, with pre-sales quickly approaching one million copies globally,” Monte Lipman, founder and chairman of Republic Records, tells Variety.

Two years ago, Spotify and Apple Music accounted for 54% of total US music consumption, according to Nielsen Music. Now, that share is 80%.

Taylor Swift’s 2017 album “Reputation” was the last album to sell a million copies in the U.S. in its opening week.