Always Follow The Social Media 80/20 Rule

The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this rule to social media and content marketing you can avoid fan burnout.

Simply put, for every 2 posts designed to get fans to stream music, buy a ticket or purchase a t-shirt you should offer your fans 8 posts that offer useful, personal, fun otherwise non-sale