Drake Strikes Creative Partnership with SiriusXM, Pandora
Satellite broadcaster SiriusXM announced that it has signed a wide-ranging creative partnership with Canadian rap legend Drake.
The partnership includes a branded SiriusXM station that will feature a playlist of curated music from Drake, as well as special collaborations with other artists.
Product rollouts are expected to begin later this year, SiriusXM said.
The deal is the first major artist partnership since they integrated the Pandora streaming music platform into the service earlier this year and the largest deal with a major recording artist in both companies’ history.
Drake holds the title of most-streamed artist of all time as well as the top-selling solo male artist across the US.
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