Spotify Says Personalizaton Increased Song Discovery 35%

Spotify says that song discovery is up 35%, thanks to new efforts to personalize the music delivered on the platform. Spotify recently began adding tracks based on the user's listening habits to many of its curated playlists.

Van Morrison fans might suddenly find that his "Warm Love" had been added to the Songs For Love playlist that they've been listening to for weeks.

By offering greater personalization of editorial playlists, Spotify says they've increased the number of artists featured on playlists by 30% and the number of songs listeners are discovering by 35%.

(I'd love it if Spotify let me customize its curated playlists too, but that's another post.)

Some of the increase also came after the launch if Unique Links, according to the streamer.This Spotify tool enables artists to share a customized URL that links to a playlist featuring their track(s) at the top of the playlist.