Spotify Officially Launches In Middle East, North Africa
As anticipated, Spotify has launched in 13 new markets in the Middle East and North Africa (MENA), including United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Algeria, Morocco, Tunisia, Jordan, Lebanon, Palestinian Territories and Egypt. That brings Spotify's total markets to 78 including neighboring Israel , which launched in March.
Spotify launches in MENA as both a free and a paid service withy a full offering of international and local music, as well as, locally curated playlists including Today’s Top Arabic Hits, Oriental Chill Vibes and Arabic EDM.
As we reported last week, the monthly price in MENA is just above $5, half the price of Spotify in the U.S and Europe. This despite several of the launch countries being among the richest in the world.
MORE: Why Is Spotify Charging Half Price In Some Of The World's Richest Countries?
Does anyone know whether there is a way to promote region-appropriate music towards these countries within Spotify? Will there be dedicated Playlist curators, for example?
The blog article is interesting. The article says that Spotify Officially Launches In Middle East, North Africa. According to the article, ‘Spotify has launched in 13 new markets in the Middle East and North Africa (MENA), including United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Algeria, Morocco, Tunisia, Jordan, Lebanon, Palestinian Territories, and Egypt’.