Streaming Breathes New Life Into Older Record Catalogs
As the rise of the streaming industry continues to alter the ways in which listeners consume music, we're starting to get a better handle on what some of these changes. Continue reading
Forbes’ Top Paid Women In Music 2018: Perry, Pink and More
Katy Perry tops Forbes highest paid woman in music in 2018, beating Taylor Swift, Beyonce, Pink and Rihanna. Perry topped the with earnings of $83 million before tax over the 12 months from. Continue reading
7 Top Marketing Strategies For Artists
For a lot of artists, marketing doesn't come easily and, particularly given how deeply personal a lot of songwriting is, immediately shifting into shameless self-promotion mode can be difficult. Unfortunately,. Continue reading
How Robyn Sold 50% of Madison Square Garden In 2 Days
Here we look at how Swedish pop star Robyn succeeded in selling out over half of Madison Square Garden in just two days through some clever marketing techniques combining her. Continue reading
Spotify Stock Ready To Rebound After All-Time Low
Spotify stock was up 2.31% to $132.70 in pre-market trading on Wednesday, after hitting an all time of $120.49 on Tuesday. The streamer's apparent recovery began on Tuesday afternoon, with. Continue reading
Recording Academy Shifts To ‘Community-Driven Membership,’ But Could It Lead To Less Diversity?
The Recording Academy, whose members determine the Grammy Awards, has announced a new "community driven" membership model, as part of an an effort to increase diversity and build a more. Continue reading
4 Most Important Facebook Practices For 2018’s Artists
When it comes to social media marketing, Facebook is no longer the cool kid on the block, and has in many ways become a social media pariah. All that aside,. Continue reading
Invite Subject Lines That Will Capture Potential Concert-Goers’ Attention
As with so many aspects of marketing, event invite subject lines need to be carefully tailored in order to make a potential attendee feel excited and as though they're being. Continue reading
