Amazon Music Adds Mexico As Anderson.Paak, Future Kick Off Major US, UK Marketing Campaign [VIDEO]

Amazon Music, has begun its first ever marketing campaign in the US, UK and Germany along with a platform launch today in Mexico. Often considered the wild card in the streaming music wars, Amazon Music spots from Future and Anderson.Paak were released this week

With "tens of millions of users" and the strength of Amazon behind them, Amazon Music is poised to be a real competitor to Spotify and Apple Music.

Today the streamer launched both Amazon Prime Music and Amazon Music Unlimited in Mexico.  “With today’s launch in Mexico, we’re bringing our customers an incredible selection of music including hand-curated global and local content created for music lovers in Mexico,” stated Federico Pedersen, Head of Music for Mexico. “Soon millions of songs will be paired with a brand-new way of listening to music through voice on Alexa, delivering a host of brand-new ways to ask for music. We can’t wait for customers to begin their listening experience with Amazon Music.”

The ad buy is Amazon's first national television campaign for Amazon Music.

Watch the initial tv ads: