Apple Music To Grow To 164M Users As iTunes Crashes [Morgan Stanley]

Apple Music will continue its growth trajectory, according analysts at  Morgan Stanley.  Over the next five years, Apple Music's 5% market penetration will expand to 14%of a growing user base of Apple's products, driving a 28% revenue growth.  Apple Music is predicted to grow to 164 million users by 2023.

Meanwhile, iTunes download sales we decline 16% yearly, if – and according to our sources, it's a big if – Apple keeps the download store open past 2019.

H/T Apple Insider