Amazon Music Launches Ad Campaign w/ Ariana Grande, Kendrick Lamar, SZA, More [VIDEO]

As anticipated, Amazon Music has launched its biggest marketing campaign to date, It's part of an effort to claim the growing streamer's status alongside Spotify and Apple Music. This new campaign focuses on voice music search with Alexa under the slogan and hashtag #AVoiceIsAllYouNeed.

Featured in Amazon Music's new ad campaign are Ariana Grande, Kendrick Lamar, SZA, Queen and Kane Brown. Below are the Ariana Grande and Kendrick Lamar and SZA videos.

Created by agency Wieden+Kennedy, the Amazon Music campaign will focus on online media and radio, along with select billboards, including in Time Square (below). While launching in the US, the campaign is expect to extend to the UK and Germany in the coming weeks.

MORE: Amazon Readies Campaign To Take On Spotify, Apple Music