SoundMachine, Napster Partner For Music Streaming Service Aimed At Businesses

SoundMachine has partnered with Napster to create a new premium music subscription for retailers and businesses of all sizes. Business Premium powered by Napster blends SoundMachine’s scheduling and management features with Napster’s music programming tech and catalog.

The new service is available now in the U.S., Canada and Spain, and will roll out in additional territories in the coming months.

Business Premium will enhance SoundMachine’s in-store music platform with access to hundreds of AI and human-curated stations, as well custom stations. The $34.95 per month per location service includes full licensing for in the U.S. via ASCAP, BMI, SESAC, and SoundExchange and in Canada via SOCAN and RE:SOUND. Businesses can also upload and schedule promotional messages to play along with the music; program different types of music to play during different parts of the day and control music in multiple locations from a central account.

“We’re excited to partner with SoundMachine to provide its customers with enhanced experiences leveraging Napster’s world-class programming, editorial and delivery platform,” said Bill Patrizio, President and CEO of Napster. “Music is a powerful force that can form an unbreakable bond between a listener and a moment, mood, or location."

"“With Business Premium powered by Napster, SoundMachine is bringing the richer consumer experience that clients are used to in their personal lives into a business context,” said Matteo Luppi, Co-Founder and CEO of SoundMachine. “From the huge amount of content we make available to the flexibility and customization features we offer, Business Premium makes it easy for any client to jump in and create the perfect soundtrack for their business. Napster’s capabilities perfectly complement our own, and they have been a fantastic partner throughout the development process."