Artists, Musicians Are Wasting Their Time With Social Media: Here’s Why
While much is said about how to capitalize on social media and manipulate the algorithms in order to get your message through to fans, the reality is that social media may not, in fact, be the best use of musician's time, energy, and money when it comes to marketing their music.
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In this latest post on MusicThinkTank, Alex Cowles crunches the numbers on why social media is a waste of time for artists, and why more old school mediums like email provide more opportunities for artists.
"You’re welcome to chase all of these dangling carrots and more. Be my guest — waste your day trying to up engagement, boosting reach, or encouraging people to like and share but I’ll be over here relying on something we’ve had all along, which hasn’t shown any sign of disappearing."
